ScaleUp vs Wixpa
ScaleUp vs Wixpa for Shopify Google Ads tracking. Compare features, pricing, and setup between two free conversion tracking apps.
Quick Summary
ScaleUp and Wixpa both offer solid Google Ads conversion tracking for Shopify. The main difference: ScaleUp is completely free, while Wixpa costs $9.99/month. ScaleUp also includes automatic Enhanced Conversions for improved tracking accuracy.
Feature Comparison
| Feature | ScaleUpRecommended | Wixpa |
|---|---|---|
| PriceKey | Free | $9.99/month |
| Free Trial | N/A (always free) | 7 days |
| Setup Time | 5 minutes | 2-5 minutes |
| Google Ads Tracking | Yes | Yes |
| Enhanced Conversions | Automatic | Not specified |
| Page View Tracking | Yes | Yes |
| Add to Cart Tracking | Yes | Yes |
| Begin Checkout Tracking | Yes | Yes |
| Purchase Tracking | Yes | Yes |
| Duplicate Prevention | Automatic | Included |
| Account Connection | OAuth login | No login required |
| Annual Cost | $0 | $120 |
Pricing Comparison
ScaleUp
Wixpa
What is Wixpa?
Wixpa offers a suite of Google-related Shopify apps including Google Ads Tracking, GA4, GTM, and Remarketing tools. Their Google Ads Tracking app provides quick pixel setup with all standard e-commerce events.
Wixpa's Key Features
Quick Setup
2-minute pixel installation
No Login Required
Add pixel without OAuth
Multiple Apps
Separate apps for GA4, GTM
Duplicate Prevention
Helps avoid double-counting
Key Difference: Price & Enhanced Conversions
Wixpa charges $9.99/month for features ScaleUp offers free. Additionally, ScaleUp includes automatic Enhanced Conversions (a key feature for improved tracking accuracy) that isn't clearly specified in Wixpa's offering.
When to Choose Each
Choose ScaleUp If:
- You want free Google Ads tracking
- You need Enhanced Conversions
- You prefer OAuth-based secure connection
- You want to save $120/year
Choose Wixpa If:
- You prefer no-login pixel setup
- You use other Wixpa tools (GA4, GTM)
- You want their specific ecosystem
The Bottom Line
Wixpa is a capable tracking app, but there's no compelling reason to pay $9.99/month when ScaleUp offers the same (and more) for free. Unless you're already invested in Wixpa's ecosystem, ScaleUp is the better choice.
Try ScaleUp Free
Same features as Wixpa. $0/month. Forever.
Install Free on Shopify