ScaleUp vs Wixpa for Shopify Google Ads tracking. Compare features, pricing, and setup between two free conversion tracking apps.
ScaleUp and Wixpa both offer solid Google Ads conversion tracking for Shopify. The main difference: ScaleUp is completely free, while Wixpa costs $9.99/month. ScaleUp also includes automatic Enhanced Conversions for improved tracking accuracy.
| Feature | ScaleUpRecommended | Wixpa |
|---|---|---|
| PriceKey | Free | $9.99/month |
| Free Trial | N/A (always free) | 7 days |
| Setup Time | 5 minutes | 2-5 minutes |
| Google Ads Tracking | Yes | Yes |
| Enhanced Conversions | Automatic | Not specified |
| Page View Tracking | Yes | Yes |
| Add to Cart Tracking | Yes | Yes |
| Begin Checkout Tracking | Yes | Yes |
| Purchase Tracking | Yes | Yes |
| Duplicate Prevention | Automatic | Included |
| Account Connection | OAuth login | No login required |
| Annual Cost | $0 | $120 |
Wixpa offers a suite of Google-related Shopify apps including Google Ads Tracking, GA4, GTM, and Remarketing tools. Their Google Ads Tracking app provides quick pixel setup with all standard e-commerce events.
Quick Setup
2-minute pixel installation
No Login Required
Add pixel without OAuth
Multiple Apps
Separate apps for GA4, GTM
Duplicate Prevention
Helps avoid double-counting
Wixpa charges $9.99/month for features ScaleUp offers free. Additionally, ScaleUp includes automatic Enhanced Conversions (a key feature for improved tracking accuracy) that isn't clearly specified in Wixpa's offering.
Wixpa is a capable tracking app, but there's no compelling reason to pay $9.99/month when ScaleUp offers the same (and more) for free. Unless you're already invested in Wixpa's ecosystem, ScaleUp is the better choice.
Same features as Wixpa. $0/month. Forever.
Install Free on Shopify