ComparisonUpdated January 2025

ScaleUp vs Wixpa

ScaleUp vs Wixpa for Shopify Google Ads tracking. Compare features, pricing, and setup between two free conversion tracking apps.

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Quick Summary

ScaleUp and Wixpa both offer solid Google Ads conversion tracking for Shopify. The main difference: ScaleUp is completely free, while Wixpa costs $9.99/month. ScaleUp also includes automatic Enhanced Conversions for improved tracking accuracy.

Feature Comparison

Feature
ScaleUpRecommended
Wixpa
PriceKey
Free
$9.99/month
Free Trial
N/A (always free)
7 days
Setup Time
5 minutes
2-5 minutes
Google Ads Tracking
Yes
Yes
Enhanced Conversions
Automatic
Not specified
Page View Tracking
Yes
Yes
Add to Cart Tracking
Yes
Yes
Begin Checkout Tracking
Yes
Yes
Purchase Tracking
Yes
Yes
Duplicate Prevention
Automatic
Included
Account Connection
OAuth login
No login required
Annual Cost
$0
$120

Pricing Comparison

Recommended

ScaleUp

Monthly cost$0
Annual cost$0
Enhanced ConversionsIncluded

Wixpa

Monthly cost$9.99
Annual cost$120
Free trial7 days
Save $120/year with ScaleUp

What is Wixpa?

Wixpa offers a suite of Google-related Shopify apps including Google Ads Tracking, GA4, GTM, and Remarketing tools. Their Google Ads Tracking app provides quick pixel setup with all standard e-commerce events.

Wixpa's Key Features

Quick Setup

2-minute pixel installation

No Login Required

Add pixel without OAuth

Multiple Apps

Separate apps for GA4, GTM

Duplicate Prevention

Helps avoid double-counting

Key Difference: Price & Enhanced Conversions

Wixpa charges $9.99/month for features ScaleUp offers free. Additionally, ScaleUp includes automatic Enhanced Conversions (a key feature for improved tracking accuracy) that isn't clearly specified in Wixpa's offering.

When to Choose Each

Choose ScaleUp If:

  • You want free Google Ads tracking
  • You need Enhanced Conversions
  • You prefer OAuth-based secure connection
  • You want to save $120/year

Choose Wixpa If:

  • You prefer no-login pixel setup
  • You use other Wixpa tools (GA4, GTM)
  • You want their specific ecosystem

The Bottom Line

Wixpa is a capable tracking app, but there's no compelling reason to pay $9.99/month when ScaleUp offers the same (and more) for free. Unless you're already invested in Wixpa's ecosystem, ScaleUp is the better choice.

Try ScaleUp Free

Same features as Wixpa. $0/month. Forever.

Install Free on Shopify

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ScaleUp vs Wixpa