ScaleUp vs Trakpilot
ScaleUp vs Trakpilot for Shopify. Compare focused Google Ads tracking with multi-platform GTM solution, pricing, and key features.
Quick Summary
ScaleUp is a free, focused Google Ads tracking app with 5-minute setup. Trakpilot (by Two Owls) offers more features (GTM integration, GA4, server-side tracking, and real-time dashboards) but at a premium price. Choose ScaleUp for simplicity; Trakpilot if you need advanced multi-platform analytics.
Feature Comparison
| Feature | ScaleUpRecommended | Trakpilot |
|---|---|---|
| Price | Free | Paid (varies) |
| Setup ComplexityKey | Simple - 5 min | Moderate - GTM setup |
| Google Ads Tracking | Specialized | Yes |
| Enhanced Conversions | Automatic | Supported |
| GA4 Integration | Not included | Built-in |
| GTM Integration | Not needed | Yes - Server-side |
| Real-time Dashboards | Basic stats | Advanced analytics |
| Multi-Account Support | Yes | Yes - Advanced |
| Technical Skills | None required | Some GTM knowledge |
| GDPR Compliance | Built-in | Built-in |
What is Trakpilot?
Trakpilot (also known as Omega Pixel Trakpilot, by Two Owls) is a Shopify app offering Google Ads and GA4 tracking through Google Tag Manager with server-side capabilities.
Key Features
GTM Integration
Server-side tracking via GTM
GA4 Support
Full Google Analytics 4 integration
Real-time Dashboards
Buyer, order, product insights
Custom Events
Flexible event configuration
Key Difference: Complexity vs Simplicity
Trakpilot offers more features but requires GTM knowledge and comes at a higher price. ScaleUp focuses purely on Google Ads with zero complexity. Perfect if you just need accurate conversion tracking without the analytics suite.
When to Choose Each
Choose ScaleUp If:
- You only need Google Ads tracking
- You want zero setup complexity
- You need a free solution
- You use Google Ads' built-in reporting
Choose Trakpilot If:
- You need GA4 + Google Ads together
- You want server-side GTM tracking
- You need real-time analytics dashboards
- You have GTM experience
The Bottom Line
Trakpilot is a feature-rich platform for teams who want GTM and GA4 integration. But for stores that primarily need accurate Google Ads conversion tracking, ScaleUp delivers that. Free and simple.
Try ScaleUp Free
Focused Google Ads tracking. No GTM required. No fees.
Install Free on Shopify