Accurate conversion tracking,
without the complexity

We build tools that help Shopify merchants get reliable Google Ads data, helping them make smarter decisions about their ad spend.

Our Mission

Make accurate conversion tracking accessible to every Shopify merchant, regardless of technical skill.

Our Story

Built by marketers, for marketers

As former e-commerce marketers, we experienced firsthand the frustration of setting up and maintaining conversion tracking.

Manual GTM setups that took hours. Tracking that broke with every Shopify update. The constant worry about missing conversions and wasting ad spend.

We built ScaleUp to solve this. One app that handles everything automatically: pixel setup, Enhanced Conversions, deduplication, and ongoing maintenance.

Identified the problem

Tracking accuracy issues affecting thousands of stores

Built the solution

Automated tracking with Enhanced Conversions

Made it accessible

Free for all Shopify merchants

What We Believe

Our guiding principles

Accuracy First

Bad data leads to bad decisions. We prioritize tracking accuracy above all else.

Simplicity Wins

Complex tools create complexity. We handle the technical work so you don't have to.

Transparency

We're open about how our tracking works and what data we collect.

Leadership

Meet the founder

Jamie Scott

Founder & CEO

Product leader with experience at top e-commerce platforms, specializing in integrations and developer tools. Jamie built ScaleUp after seeing too many merchants struggle with conversion tracking.