Tips, strategies, and news about Google Ads conversion tracking for Shopify stores.
Spot the warning signs that your Shopify store is leaking conversion data — and learn what to do about it before your ROAS tanks.
Enhanced Conversions use first-party customer data to recover conversions lost to cookie restrictions. Learn how they work and why they matter.
iOS privacy updates have slashed tracking accuracy by up to 40%. Learn what changed and how to adapt your Shopify tracking strategy.
Smart Bidding relies on accurate conversion data to optimize your campaigns. Learn why bad tracking data ruins your Google Ads performance.
Compare server-side and client-side tracking for Shopify stores. Learn the pros, cons, and when each approach makes sense for your business.
ScaleUp makes it easy to implement what you just learned — accurate Google Ads tracking in under 5 minutes.
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