How often should I check my Google Ads tracking?

At minimum, compare Shopify orders to Google Ads conversions weekly. A variance over 15% usually indicates a tracking issue. After any Shopify theme update, app change, or checkout modification, verify tracking immediately.

What's the biggest tracking mistake Shopify stores make?

Running multiple tracking methods simultaneously — for example, GTM tags plus the Google & YouTube app plus a third-party tracking app. This causes duplicate conversions and inflated ROAS. Pick one method and disable the others.

Do I need Enhanced Conversions on my Shopify store?

Yes. Enhanced Conversions use hashed first-party data to recover 15-20% of conversions that ad blockers and privacy restrictions would otherwise block. In 2026, they're essential for accurate Smart Bidding.

How do iOS privacy changes affect my Shopify store's tracking?

Safari's Intelligent Tracking Prevention (ITP) limits cookie lifespan to 7 days (or 24 hours from ad clicks). This means conversions from Safari users often go untracked unless you use Enhanced Conversions or server-side tracking.

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Tips, strategies, and news about Google Ads conversion tracking for Shopify stores.

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