ScaleUp vs AdNabu
ScaleUp vs AdNabu for Shopify Google Ads tracking. Compare features, pricing, and setup. Free unlimited orders vs paid tiers.
Quick Summary
ScaleUp and AdNabu offer similar Google Ads tracking features. The key difference is pricing: ScaleUp is completely free with unlimited orders, while AdNabu charges $9.99/month once you exceed 10 orders. AdNabu also locks some features (add-to-cart, checkout tracking) behind their $19.99/month Advanced plan.
Feature Comparison
| Feature | ScaleUpRecommended | AdNabu |
|---|---|---|
| Price (growing stores) | Free forever | $9.99/month |
| Order LimitKey | Unlimited | 10 free, then paid |
| Setup Time | 5 minutes | 5-10 minutes |
| Enhanced Conversions | Automatic | Included |
| Purchase Tracking | Yes | Yes |
| Add to Cart Tracking | Yes | Advanced plan only |
| Begin Checkout Tracking | Yes | Advanced plan only |
| Post-Purchase Tracking | Yes | Advanced plan only |
| Multi-Account Support | Yes | Yes |
| Shopify Reviews | 5.0 stars | 4.8 stars |
Pricing Comparison
ScaleUp
AdNabu
What is AdNabu?
AdNabu (also known as "Google Ads Pixel by Nabu") is a Shopify app that provides Google Ads conversion tracking with 1-click pixel installation. They have a 4.8-star rating on the Shopify App Store.
AdNabu's Pricing Tiers
Free tier
Only for stores with fewer than 10 orders/month
Freemium
$9.99/month for basic tracking
Advanced
$19.99/month for full funnel tracking
Key Difference: Pricing Model
AdNabu's free tier has a 10-order limit. Once you grow past that, you pay $9.99/month. ScaleUp is free regardless of order volume, with all features included.
For a store doing 100+ orders/month, this saves $120-240/year.
When to Choose Each
Choose ScaleUp If:
- You want completely free tracking
- You need all events without paying extra
- You have more than 10 orders/month
- You want unlimited order tracking
Choose AdNabu If:
- You have fewer than 10 orders/month
- You already use AdNabu's feed tools
- You prefer their specific interface
The Bottom Line
AdNabu is a capable tracking app, but their free tier is limited to tiny stores. ScaleUp provides equivalent functionality (including full funnel tracking and Enhanced Conversions) completely free, regardless of your order volume.
Try ScaleUp Free
All features. Unlimited orders. $0/month.
Install Free on Shopify