ScaleUp vs AdNabu for Shopify Google Ads tracking. Compare features, pricing, and setup. Free unlimited orders vs paid tiers.
ScaleUp and AdNabu offer similar Google Ads tracking features. The key difference is pricing: ScaleUp is completely free with unlimited orders, while AdNabu charges $9.99/month once you exceed 10 orders. AdNabu also locks some features (add-to-cart, checkout tracking) behind their $19.99/month Advanced plan.
| Feature | ScaleUpRecommended | AdNabu |
|---|---|---|
| Price (growing stores) | Free forever | $9.99/month |
| Order LimitKey | Unlimited | 10 free, then paid |
| Setup Time | 5 minutes | 5-10 minutes |
| Enhanced Conversions | Automatic | Included |
| Purchase Tracking | Yes | Yes |
| Add to Cart Tracking | Yes | Advanced plan only |
| Begin Checkout Tracking | Yes | Advanced plan only |
| Post-Purchase Tracking | Yes | Advanced plan only |
| Multi-Account Support | Yes | Yes |
| Shopify Reviews | 5.0 stars | 4.8 stars |
AdNabu (also known as "Google Ads Pixel by Nabu") is a Shopify app that provides Google Ads conversion tracking with 1-click pixel installation. They have a 4.8-star rating on the Shopify App Store.
Free tier
Only for stores with fewer than 10 orders/month
Freemium
$9.99/month for basic tracking
Advanced
$19.99/month for full funnel tracking
AdNabu's free tier has a 10-order limit. Once you grow past that, you pay $9.99/month. ScaleUp is free regardless of order volume, with all features included.
For a store doing 100+ orders/month, this saves $120-240/year.
AdNabu is a capable tracking app, but their free tier is limited to tiny stores. ScaleUp provides equivalent functionality (including full funnel tracking and Enhanced Conversions) completely free, regardless of your order volume.
All features. Unlimited orders. $0/month.
Install Free on Shopify