ScaleUp vs Triple Whale
ScaleUp vs Triple Whale for Shopify. Compare free Google Ads tracking with comprehensive multi-platform attribution and analytics.
Quick Summary
ScaleUp is free and specializes in Google Ads conversion tracking with 99.9% accuracy and 5-minute setup. Triple Whale is a paid ($129+/month) all-in-one attribution platform with dashboards for multiple ad channels. Choose ScaleUp for Google Ads tracking. Choose Triple Whale for multi-platform analytics.
Feature Comparison
| Feature | ScaleUpRecommended | Triple Whale |
|---|---|---|
| Price | Free | From $129/month |
| Setup Time | 5 minutes | 30-60 minutes |
| Google Ads Tracking | Specialized focus | Part of suite |
| Enhanced Conversions | Automatic | Supported |
| Multi-Platform Attribution | Google Ads only | Meta, TikTok, Google, etc. |
| Analytics Dashboard | Basic conversion stats | Full analytics suite |
| Technical Complexity | 1-click install | Guided setup |
| Tracking AccuracyKey | 99.9% | Proprietary attribution |
| Shopify Installs | Growing | 18,000+ |
| Best For | Google Ads focused stores | Multi-channel brands |
Pricing Comparison
ScaleUp
Triple Whale
What is Triple Whale?
Triple Whale is a data intelligence platform built for Shopify merchants. It provides unified, real-time insights across multiple advertising platforms including Meta Ads, Google Ads, TikTok, and more.
Key Features
Triple Pixel
Proprietary cross-platform tracking
Custom Dashboards
ROAS, LTV cohorts, creative data
Multi-Platform
Meta, Google, TikTok, Klaviyo
AI Features
Forecasting (higher tiers)
With over 18,000 Shopify installs, Triple Whale is popular among fast-growing DTC brands that advertise across multiple channels.
When to Choose Each
Choose ScaleUp If:
- You primarily use Google Ads
- You want accurate tracking without monthly fees
- You need the simplest possible setup
- You're starting out or have limited budget
- You use Google Ads' built-in reporting
Choose Triple Whale If:
- You advertise on Meta, TikTok, AND Google
- You want unified cross-channel attribution
- You need custom analytics dashboards
- You have budget for premium analytics tools
- You want LTV cohorts and creative analytics
The Bottom Line
Triple Whale is a powerful multi-platform attribution tool, but it comes with a significant price tag ($1,500+/year). If your primary need is accurate Google Ads conversion tracking for Shopify, ScaleUp delivers that for free with less complexity. Many stores use ScaleUp for Google Ads tracking alongside platform-specific tools for other channels.
Try ScaleUp Free
99.9% accurate Google Ads tracking. No monthly fees. 5-minute setup.
Install Free on Shopify