Does ScaleUp support Enhanced Conversions?

Yes, ScaleUp automatically enables Google's Enhanced Conversions, sending hashed customer data (email, phone, address) to improve conversion matching accuracy by 15-20%.

What events does ScaleUp track?

ScaleUp tracks Purchase, Begin Checkout, Add to Cart, Payment Info Submitted, Shipping Info Submitted, and page views. All standard e-commerce events are included.

Does it work with all Shopify themes?

Yes, ScaleUp works with all Shopify themes including custom themes. It uses Shopify's Web Pixel API, so there's no theme code modification needed.

Do I need technical skills to set it up?

No coding required. Install the app, connect your Google Ads account, enter your Conversion ID and Label, and you're done. Setup takes about 5 minutes.

Where do I find my Google Ads Conversion ID and Label?

In Google Ads, go to Tools & Settings → Conversions → select your conversion action → Tag setup → Use Google Tag Manager. Your Conversion ID starts with 'AW-' and the Label is a string of letters and numbers.

How is ScaleUp different from Shopify's native Google integration?

ScaleUp includes Enhanced Conversions (which the native integration lacks in many setups), tracks more funnel events, automatically handles deduplication, and stays compatible with Shopify updates without breaking.

Should I use ScaleUp or Google Tag Manager?

For most Shopify stores, ScaleUp is easier and more accurate. GTM requires 2-4 hours of setup, ongoing maintenance, and typically achieves 70-85% accuracy. ScaleUp sets up in 5 minutes with 99.9% accuracy. Use GTM only if you need highly custom event tracking.

How does ScaleUp compare to Triple Whale or Elevar?

ScaleUp focuses specifically on Google Ads tracking and does it for free. Triple Whale and Elevar are paid multi-platform attribution tools with dashboards. If you only need Google Ads tracking, ScaleUp is simpler and more cost-effective.

Is ScaleUp GDPR and CCPA compliant?

Yes. ScaleUp respects user consent preferences and only processes data necessary for conversion tracking. Customer data is hashed (one-way encrypted) before transmission and never stored on our servers.

Does ScaleUp store customer data?

No. ScaleUp processes conversion data in real-time and sends it directly to Google Ads. We don't store any customer personal information. Only anonymized event counts are kept for your dashboard.

How does ScaleUp handle cookie consent?

ScaleUp integrates with Shopify's consent API and respects customer choices. If a customer declines tracking, no data is sent to Google Ads for that session.

Can I use it with multiple Google Ads accounts?

Yes, you can connect multiple Google Ads accounts from a single ScaleUp installation and track conversions for each account separately with their own Conversion ID and Label.

What happens to my existing tracking?

ScaleUp works alongside your existing setup. It won't interfere with other tracking tools like GTM or native Shopify integrations. You can remove old manual setups at your own pace once you've confirmed ScaleUp is tracking correctly.

Will ScaleUp slow down my store?

No. ScaleUp uses Shopify's Web Pixel API which runs in a sandboxed worker thread, completely separate from your storefront. It has zero impact on page load speed or customer experience.

Why might I see a mismatch between Shopify and Google Ads data?

Small discrepancies (5-10%) are normal due to attribution windows, timezone differences, and Google's conversion modeling. Larger gaps usually indicate a configuration issue. Check that your Conversion ID and Label are correct.

Will ScaleUp work if customers use ad blockers?

ScaleUp uses Shopify's server-side Web Pixel API which is more resistant to ad blockers than traditional browser-based GTM setups. Combined with Enhanced Conversions, you'll capture significantly more conversions than manual implementations.

How long until conversions appear in Google Ads?

Conversions typically appear in Google Ads within 24-72 hours. This delay is normal. Google processes and validates conversion data before displaying it. Don't make campaign decisions based on same-day data.

What if my conversions aren't tracking?

First, verify your Conversion ID and Label are correct. Then wait 72 hours after a test purchase. If still not tracking, check that your conversion action is set to 'Active' in Google Ads and that the conversion window hasn't expired.

Does ScaleUp cause duplicate conversions?

No. ScaleUp automatically deduplicates conversions using transaction IDs. If you have other tracking methods installed (GTM, native Shopify integration), you should disable those to prevent double-counting.

Is the app really free?

Yes, the core tracking functionality is completely free with no limits on conversions or orders. We may add optional premium features in the future, but accurate conversion tracking will always be available at no cost.

What's included in the free plan?

Everything you need: 1-click pixel setup, Enhanced Conversions, all e-commerce event tracking, multi-account support, automatic deduplication, GDPR/CCPA compliance, and email support. No credit card required.

Do you support other ad platforms?

Currently we support Google Ads. Facebook/Meta Ads integration is in development and coming soon. Sign up for updates at support@tryscaleup.org.

Can I use ScaleUp on multiple Shopify stores?

Yes, but you'll need to install the app separately on each store. Each installation is independent with its own Google Ads account connections.

Does ScaleUp work with Shopify Plus?

Yes, ScaleUp is fully compatible with Shopify Plus including checkout extensibility features. The Web Pixel API works seamlessly across all Shopify plans.

Can I track custom events?

ScaleUp tracks all standard e-commerce events automatically. For highly custom event tracking (like form submissions or video views), you would need Google Tag Manager. Most stores only need the standard events for effective Smart Bidding.

Will ScaleUp break when Shopify updates?

No. ScaleUp uses Shopify's official Web Pixel API, which is maintained and updated by Shopify. When Shopify makes changes, we update automatically. No action required from you.

Frequently Asked Questions

Find answers about ScaleUp and Google Ads conversion tracking for Shopify.

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