Technical Overview

How It Works

ScaleUp uses Shopify's Web Pixel API to track customer events directly from your store. When a customer completes an action (like making a purchase), we send that conversion data to Google Ads with Enhanced Conversions enabled.

Shopify Web Pixel API

We use Shopify's official Web Pixel API, which provides reliable event tracking across all pages including checkout. This is the same API Shopify recommends for all tracking integrations.

Events We Track

• page_viewed - When a customer views any page
• product_viewed - When a customer views a product
• collection_viewed - When a customer views a collection
• cart_viewed - When a customer views their cart
• checkout_started - When checkout begins
• checkout_completed - When a purchase is made
• payment_info_submitted - When payment details are entered

Enhanced Conversions

Enhanced Conversions improve tracking accuracy by sending hashed customer data (email, phone, address) alongside conversion events. This helps Google match conversions even when cookies are blocked.

Implementation

ScaleUp handles all the technical implementation. Here's what happens behind the scenes when a conversion occurs:

// When a purchase is completed
analytics.subscribe('checkout_completed', (event) => {
  const { checkout } = event.data;

  // Send to Google Ads with Enhanced Conversions
  gtag('event', 'conversion', {
    send_to: 'AW-XXXXXXXXX/XXXXXXXXXXX',
    value: checkout.totalPrice.amount,
    currency: checkout.currencyCode,
    transaction_id: checkout.order.id,
    // Enhanced Conversions data (hashed)
    user_data: {
      email: hash(checkout.email),
      phone_number: hash(checkout.phone),
      address: {
        first_name: hash(checkout.billingAddress.firstName),
        last_name: hash(checkout.billingAddress.lastName),
        // ... additional fields
      }
    }
  });
});

Security & Privacy

• GDPR & CCPA Compliant

  Respects user consent preferences and privacy regulations.

• Consent Mode Support

  Integrates with Google Consent Mode for privacy-first tracking.

• Data Encryption

  All customer data is hashed using SHA-256 before transmission.

• No Data Storage

  We don't store customer PII. Data flows directly to Google Ads.