ScaleUp vs Littledata
ScaleUp vs Littledata for Shopify. Compare focused Google Ads tracking with GA4-centric server-side analytics, pricing, and features.
Quick Summary
ScaleUp is free and focuses on Google Ads conversion tracking with automatic Enhanced Conversions. Littledata ($99+/month) specializes in GA4 integration with server-side tracking and subscription business support. Choose ScaleUp for straightforward Google Ads tracking; choose Littledata if GA4 analytics is your priority.
Feature Comparison
| Feature | ScaleUpRecommended | Littledata |
|---|---|---|
| Price | Free | From $99/month |
| Setup Time | 5 minutes | 10-30 minutes |
| Primary Focus | Google Ads tracking | GA4 integration |
| Google Ads Tracking | Specialized | Via GA4 |
| Enhanced ConversionsKey | Automatic | Supported |
| GA4 Integration | Not included | Deep integration |
| Server-Side Tracking | Shopify Web Pixel | Yes - Dedicated |
| Subscription Analytics | Not specialized | Recharge/subscription support |
| Technical Support | Email support | Managed onboarding ($600/mo) |
| Shopify Installs | Growing | 2,100+ |
Pricing Comparison
ScaleUp
Littledata
What is Littledata?
Littledata pioneered server-side tracking for Shopify, specializing in connecting first-party customer data to Google Analytics 4 (GA4), Google Ads, and other platforms. They're known for accurate e-commerce tracking and subscription business support.
Key Features
GA4 Deep Integration
Complete e-commerce tracking
Server-Side Tracking
Bypasses ad blockers
Subscription Support
Recharge, Bold, etc.
Multi-Platform
GA4, Meta, TikTok, Klaviyo
Littledata has around 2,100 Shopify installs and is popular with data-driven teams who prioritize GA4 analytics.
Key Difference: GA4 vs Google Ads Focus
Littledata treats Google Ads as part of a broader GA4-centric analytics stack. ScaleUp focuses exclusively on Google Ads conversion tracking.
If you rely heavily on GA4 for analytics, Littledata may be worth the cost. If you just need accurate conversion data in Google Ads, ScaleUp is simpler and free.
When to Choose Each
Choose ScaleUp If:
- Google Ads is your primary ad platform
- You use Google Ads reporting over GA4
- You want the simplest, fastest setup
- You need a free solution
- You don't run a subscription business
Choose Littledata If:
- GA4 is central to your analytics strategy
- You run a subscription-based store
- You need Segment or data warehouse integration
- You want managed onboarding support
- GA4 reporting is essential for your team
The Bottom Line
Littledata is excellent for teams who live in GA4 and need subscription analytics. But for stores that primarily care about Google Ads conversion tracking, ScaleUp delivers accurate tracking without the $1,200+/year price tag. Many stores use ScaleUp for Google Ads and a simpler GA4 setup separately.
Try ScaleUp Free
Accurate Google Ads tracking. No GA4 complexity. No fees.
Install Free on Shopify