How It Works
ScaleUp uses Shopify's Web Pixel API to track customer events directly from your store. When a customer completes an action (like making a purchase), we send that conversion data to Google Ads with Enhanced Conversions enabled.
Shopify Web Pixel API
We use Shopify's official Web Pixel API, which provides reliable event tracking across all pages including checkout. This is the same API Shopify recommends for all tracking integrations.
Enhanced Conversions
Enhanced Conversions improve tracking accuracy by sending hashed customer data (email, phone, address) alongside conversion events. This helps Google match conversions even when cookies are blocked.
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Implementation
ScaleUp handles all the technical implementation. Here's what happens behind the scenes when a conversion occurs:
Security & Privacy
Requirements
Sources
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Written by Jamie Scott
Founder & CEO, ScaleUp
Jamie specializes in e-commerce conversion tracking, helping Shopify merchants improve their Google Ads performance.
Helped 2,000+ Shopify merchants improve ROAS
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