# Technical Overview: How ScaleUp Tracks Conversions

*How ScaleUp implements Google Ads conversion tracking for Shopify stores using the Web Pixel API and Enhanced Conversions.*

**Keywords:** shopify web pixel api, google ads tracking technical, scaleup integration, shopify conversion tracking api, enhanced conversions implementation, server-side tracking shopify

**Breadcrumb:** Home > Resources > Technical Overview

**Badge:** Technical

**Read Time:** 7 min read | **Updated January 2025**

---

## Table of Contents

- [How It Works](#how-it-works)
- [Web Pixel API](#web-pixel-api)
- [Enhanced Conversions](#enhanced-conversions)
- [Implementation](#implementation)
- [Security & Privacy](#security)
- [Requirements](#requirements)

---

> **Sidebar CTA**

> **See it in action**

> ScaleUp handles all of this automatically. No coding required.

> [Install Free →](https://apps.shopify.com/scaleup-for-google-ads?utm_source=website&utm_medium=sidebar_cta&utm_campaign=resources&utm_content=technical_overview)



### See ScaleUp in action

Install ScaleUp free and see how the technical architecture delivers 99.9% tracking accuracy.

[Install Free on Shopify](https://apps.shopify.com/scaleup-for-google-ads?utm_source=website&utm_medium=inline_cta&utm_campaign=resource&utm_content=technical_overview)

---

## How It Works

ScaleUp uses Shopify's Web Pixel API to track customer events directly from your store. When a customer completes an action (like making a purchase), we send that conversion data to Google Ads with Enhanced Conversions enabled.

---

## Shopify Web Pixel API

We use Shopify's official Web Pixel API, which provides reliable event tracking across all pages including checkout. This is the same API Shopify recommends for all tracking integrations.

---

## Enhanced Conversions

Enhanced Conversions improve tracking accuracy by sending hashed customer data (email, phone, address) alongside conversion events. This helps Google match conversions even when cookies are blocked.

---

## Implementation

ScaleUp handles all the technical implementation. Here's what happens behind the scenes when a conversion occurs:

---

## Security & Privacy

---

## Requirements

---

## Ready to get started?

Set up accurate tracking in under 5 minutes. No coding required.

[Install Free on Shopify](https://apps.shopify.com/scaleup-for-google-ads?utm_source=website&utm_medium=cta&utm_campaign=resources&utm_content=technical_overview_footer_cta)

*No credit card required*

---

## Sources

1. [Shopify Web Pixels API Documentation](https://shopify.dev/docs/api/web-pixels-api)
2. [Google Ads Help: About enhanced conversions for web](https://support.google.com/google-ads/answer/9888656)
3. [Google Consent Mode Documentation](https://developers.google.com/tag-platform/security/guides/consent)

---

## About the Author

**Jamie Scott**
Founder & CEO, ScaleUp
Jamie specializes in e-commerce conversion tracking, helping Shopify merchants improve their Google Ads performance.

---

## Related Resources

- **[Complete Conversion Tracking Guide](/guides/google-ads-conversion-tracking-shopify-guide)**
  Full setup guide for Google Ads tracking on Shopify
- **[Enhanced Conversions Setup Guide](/resources/enhanced-conversions-shopify-setup)**
  Step-by-step setup for Enhanced Conversions
- **[Shopify Web Pixel Tracking](/features/shopify-web-pixel)**
  How ScaleUp uses Shopify Web Pixels for accurate tracking