# ScaleUp

> ScaleUp is a free Shopify app providing 99.9% accurate Google Ads conversion tracking. 1-click pixel setup, Enhanced Conversions support, and error-free tracking to improve ROAS. 5.0 stars on Shopify App Store.

ScaleUp solves critical conversion tracking problems for Shopify store owners running Google Ads campaigns. Ad blockers cause 30-40% data loss, iOS 14+ privacy restrictions break tracking, and manual pixel setup is error-prone. ScaleUp uses Enhanced Conversions with first-party data to recover lost conversions and provide accurate attribution.

Key capabilities:
- 1-Click Pixel Installation: Automatic Google Ads pixel setup, no coding required
- Enhanced Conversions: First-party data tracking that bypasses ad blockers and iOS restrictions
- Full Funnel Tracking: Purchase, Add to Cart, Checkout, and Page View events
- Error Prevention: Automatic deduplication prevents duplicate or missing conversions
- Multi-Account Support: Connect unlimited Google Ads accounts
- GDPR/CCPA Compliant: Google Consent Mode v2 support

How it works:
1. Install the Shopify App from the Shopify App Store with 1-click
2. Connect Google Ads via OAuth, tracking configured automatically
3. Start tracking conversions with 99.9% accuracy in real-time

ScaleUp is a verified Shopify Partner and Google Partner. Compatible with all Shopify themes.

## Blog

- [10 Best Google Ads Tracking Apps for Shopify](https://tryscaleup.org/blog/best-google-ads-tracking-apps-shopify.md): Compare top tracking apps with features, pricing, and accuracy ratings
- [Why Shopify Stores Lose Google Ads Conversions](https://tryscaleup.org/blog/shopify-losing-google-ads-conversions.md): Common causes and how ScaleUp fixes them
- [Enhanced Conversions Explained](https://tryscaleup.org/blog/enhanced-conversions-shopify-explained.md): How Enhanced Conversions improve tracking accuracy
- [iOS Privacy & Google Ads](https://tryscaleup.org/blog/ios-privacy-google-ads-shopify.md): Impact of iOS 14+ privacy changes on conversion tracking
- [Smart Bidding & Conversion Data](https://tryscaleup.org/blog/google-ads-smart-bidding-conversion-data.md): Why accurate data is critical for Google Ads automation
- [Server-Side vs Client-Side Tracking](https://tryscaleup.org/blog/server-side-vs-client-side-tracking-shopify.md): Comparison of tracking methods
- [Cookieless Tracking for Shopify](https://tryscaleup.org/blog/cookieless-tracking-shopify-2026.md): What cookieless tracking methods work for Shopify in 2026

## Guides

- [Complete Setup Guide](https://tryscaleup.org/guides/google-ads-conversion-tracking-shopify-guide.md): Step-by-step Google Ads conversion tracking setup for Shopify
- [Checkout Extensibility Migration](https://tryscaleup.org/guides/shopify-checkout-extensibility-tracking-migration.md): Migrate tracking to Shopify's new checkout
- [Performance Max Tracking](https://tryscaleup.org/guides/performance-max-tracking-shopify-guide.md): What tracking PMAX requires and how to set it up on Shopify
- [Google Ads Data Manager](https://tryscaleup.org/guides/google-ads-data-manager-shopify.md): First-party data connections for Shopify stores

## Resources

- [Enhanced Conversions Setup](https://tryscaleup.org/resources/enhanced-conversions-shopify-setup.md): Enable Enhanced Conversions for 15-20% more accuracy
- [Fix Missing Conversions](https://tryscaleup.org/resources/fix-missing-google-ads-conversions.md): Troubleshoot and fix conversion tracking issues
- [Fix GCLID Not Passing](https://tryscaleup.org/resources/fix-gclid-not-passing-shopify-checkout.md): Resolve GCLID parameter issues
- [Conversion Mismatch Troubleshooting](https://tryscaleup.org/resources/google-ads-shopify-conversion-mismatch.md): Fix discrepancies between platforms
- [Google Consent Mode v2 Setup](https://tryscaleup.org/resources/google-consent-mode-v2-shopify-setup.md): Implement consent mode for GDPR compliance
- [Common Tracking Mistakes](https://tryscaleup.org/resources/shopify-conversion-tracking-mistakes.md): 7 mistakes that hurt ROAS and how to fix them
- [Fix Double Counting Conversions](https://tryscaleup.org/resources/fix-double-counting-google-ads-conversions.md): How to fix duplicate conversions in Google Ads
- [Fix Wrong Conversion Value](https://tryscaleup.org/resources/fix-wrong-conversion-value-google-ads.md): Fix conversion value mismatches
- [GA4 Purchase Event Not Firing](https://tryscaleup.org/resources/fix-ga4-purchase-event-not-firing-shopify.md): Fix GA4 purchase tracking on Shopify
- [Google & YouTube App Not Tracking](https://tryscaleup.org/resources/fix-google-youtube-app-not-tracking-shopify.md): Why Shopify's built-in Google integration fails
- [Complete Diagnostic Guide](https://tryscaleup.org/resources/shopify-google-ads-tracking-diagnostic-guide.md): Step-by-step tracking diagnostic flowchart
- [Tracking Audit Checklist](https://tryscaleup.org/resources/google-ads-tracking-audit-checklist-shopify.md): 20-point checklist for Google Ads tracking
- [Checkout Extensibility Tracking Changes](https://tryscaleup.org/resources/shopify-checkout-extensibility-tracking-changes-2026.md): What changes for your tracking with the Aug 2026 deadline
- [Fix Multi-Currency Tracking](https://tryscaleup.org/resources/fix-multi-currency-conversion-tracking-google-ads.md): Fix currency mismatches between Shopify and Google Ads
- [Interactive Tracking Audit](https://tryscaleup.org/resources/google-ads-tracking-audit-interactive.md): Comprehensive 7-section audit covering every aspect of conversion tracking
- [Technical Overview](https://tryscaleup.org/resources/technical-overview.md): Architecture and implementation details

## Comparisons

- [ScaleUp vs Manual Setup](https://tryscaleup.org/comparisons/scaleup-vs-manual-setup.md): 5-minute setup vs 2-4 hours manual GTM configuration
- [ScaleUp vs Triple Whale](https://tryscaleup.org/comparisons/scaleup-vs-triple-whale.md): Free focused tracking vs $129+/month multi-platform attribution
- [ScaleUp vs Elevar](https://tryscaleup.org/comparisons/scaleup-vs-elevar.md): Free simplicity vs $150+/month enterprise server-side solution
- [ScaleUp vs Littledata](https://tryscaleup.org/comparisons/scaleup-vs-littledata.md): Free Google Ads focus vs $99+/month GA4-first platform
- [ScaleUp vs AdNabu](https://tryscaleup.org/comparisons/scaleup-vs-adnabu.md): Free unlimited orders vs $9.99/month after 10 orders
- [ScaleUp vs Trakpilot](https://tryscaleup.org/comparisons/scaleup-vs-trakpilot.md): Focused Google Ads vs multi-platform GTM solution
- [ScaleUp vs Wixpa](https://tryscaleup.org/comparisons/scaleup-vs-wixpa.md): Free vs $9.99/month for similar features
- [ScaleUp vs TagFly](https://tryscaleup.org/comparisons/scaleup-vs-tagfly.md): Specialized Google Ads vs multi-platform pixel management
- [ScaleUp vs Stape](https://tryscaleup.org/comparisons/scaleup-vs-stape.md): Free 1-click app vs server-side GTM hosting platform

## Features

- [Enhanced Conversions](https://tryscaleup.org/features/enhanced-conversions.md): First-party data tracking that recovers 15-20% more conversions
- [Shopify Web Pixel](https://tryscaleup.org/features/shopify-web-pixel.md): Modern tracking via Shopify's Web Pixel API
- [Smart Deduplication](https://tryscaleup.org/features/smart-deduplication.md): Automatic prevention of duplicate conversion counts
- [Google Consent Mode](https://tryscaleup.org/features/google-consent-mode.md): GDPR-compliant tracking with Consent Mode v2

## Integrations

- [Shopify Integration](https://tryscaleup.org/integrations/shopify.md): Deep Shopify integration via Web Pixel API
- [Google Ads Integration](https://tryscaleup.org/integrations/google-ads.md): OAuth-connected Google Ads conversion tracking

## Glossary Terms

- [What Is GCLID?](https://tryscaleup.org/glossary/gclid.md): Google Click Identifier explained — what it does, why it matters, and how to fix GCLID issues
- [What Is Conversion Tracking?](https://tryscaleup.org/glossary/conversion-tracking.md): How conversion tracking measures ad-to-purchase attribution on Shopify
- [What Is ROAS?](https://tryscaleup.org/glossary/roas.md): Return on Ad Spend — calculation, benchmarks, and optimization for Shopify
- [What Is an Attribution Window?](https://tryscaleup.org/glossary/attribution-window.md): How attribution windows work in Google Ads and choosing the right one
- [What Is Server-Side Tracking?](https://tryscaleup.org/glossary/server-side-tracking.md): Server-to-server tracking vs browser-based — how it works on Shopify
- [What Is First-Party Data?](https://tryscaleup.org/glossary/first-party-data.md): Why first-party data matters for Google Ads tracking accuracy
- [What Is Google Consent Mode?](https://tryscaleup.org/glossary/consent-mode.md): Consent Mode v2 guide for EU/UK Shopify advertisers
- [What Are Enhanced Conversions?](https://tryscaleup.org/glossary/enhanced-conversions.md): First-party data feature that recovers lost conversions
- [What Is Conversion Lag?](https://tryscaleup.org/glossary/conversion-lag.md): Why conversions appear days after ad clicks and how to account for it
- [What Is a View-Through Conversion?](https://tryscaleup.org/glossary/view-through-conversion.md): Ad impressions that lead to conversions — when to count them
- [What Is Data-Driven Attribution?](https://tryscaleup.org/glossary/data-driven-attribution.md): Machine learning attribution across touchpoints in Google Ads
- [What Are Offline Conversions?](https://tryscaleup.org/glossary/offline-conversions.md): Importing sales data back into Google Ads after they happen offline
- [What Is a Shopify Web Pixel?](https://tryscaleup.org/glossary/web-pixel.md): How Shopify Web Pixels work and what they mean for your tracking
- [What Is a Conversion API?](https://tryscaleup.org/glossary/conversion-api.md): Server-side event tracking that bypasses browser restrictions
- [What Is Smart Bidding?](https://tryscaleup.org/glossary/smart-bidding.md): Google Ads ML bid optimization and why accurate data is critical

## Reference

- [Glossary](https://tryscaleup.org/glossary.md): 35+ definitions including ROAS, Enhanced Conversions, GCLID, and more
- [FAQ](https://tryscaleup.org/faq.md): Frequently asked questions about ScaleUp and conversion tracking
- [Resources Hub](https://tryscaleup.org/resources.md): All guides, comparisons, and tutorials
- [About Us](https://tryscaleup.org/about.md): Company information and founder background
- [Privacy Policy](https://tryscaleup.org/privacy.md): Data handling and privacy practices
- [Terms of Service](https://tryscaleup.org/terms.md): Usage terms and conditions

Customer reviews:
- "Best app ever in Shopify specially to track website data" - Light
- "Amazing customer service" - KI Canada
- "The app setup was super easy, recommended app!" - WISHES FROM AFRICA
- "The support team are incredibly responsive and helpful" - Babies Mall

Contact: contact@tryscaleup.org | Shopify App Store: https://apps.shopify.com/scaleup-for-google-ads