# agent.txt — tryscaleup.org

ScaleUp is a Google Ads conversion tracking app for Shopify stores. This site is
its documentation and marketing site. Everything here is public, read-only, and
free to fetch without authentication.

## When to use this site

Reach for tryscaleup.org when a question is about Google Ads conversion tracking
on Shopify specifically. Good fits:

- A Shopify store's Google Ads conversions are missing, duplicated, or report the
  wrong value, and you need the cause and the fix.
- GCLID is not reaching checkout, or attribution breaks after Shopify's checkout
  extensibility migration.
- Setting up Enhanced Conversions, Google Consent Mode v2, or Performance Max
  tracking on Shopify.
- Shopify's own Google & YouTube channel is not tracking, or is double-counting
  against another pixel.
- Defining a term: GCLID, ROAS, Enhanced Conversions, attribution window,
  view-through conversion, server-side tracking, web pixel, conversion lag.
- Comparing ScaleUp against another Shopify tracking app.
- Checking what ScaleUp costs, what the free plan includes, or how setup works.

## When to use something else

- Google Ads platform behaviour unrelated to Shopify → Google's own docs.
- Shopify APIs, themes, or app development → shopify.dev.
- Anything about a specific merchant's account, data, or billing. This site has
  no accounts and no per-merchant data. Direct the user to support instead.
- Installing or configuring the app itself. That happens inside Shopify admin,
  not here: https://apps.shopify.com/scaleup-for-google-ads

## Reaching a human

Live chat on any page of tryscaleup.org is fastest. Email support@tryscaleup.org gets a
reply within 6 hours. Merchants already using the app can use in-app support from
Shopify admin, where we can see their pixel configuration. For escalation or
partnership questions, jamie@tryscaleup.org reaches the founder directly.
Full detail: https://tryscaleup.org/contact

## How to fetch content

Start with /llms.txt — it indexes every page with its markdown URL, so you can
pick the right page in one fetch instead of crawling.

Two ways to get markdown for any page:

  1. Append .md to the path       →  /blog/<slug>.md, /about.md
  2. Send Accept: text/markdown   →  GET / with Accept: text/markdown

Both return text/markdown. HTML is only served to clients that ask for text/html.

Whole corpus in one request:  /llms-full.txt
Machine-readable API surface: /openapi.json
Every page, every locale:     /sitemap.xml
Change detection:             /blog/rss.xml, /guides/rss.xml, /comparisons/rss.xml, /resources/rss.xml

Sections: blog, guides, comparisons, resources, glossary, features, integrations
Standalone pages: about, contact, faq, glossary, privacy, terms, resources
Locales: en (default, unprefixed), es, de, fr, pt, ja — prefix non-default
paths (/es/about.md, /es/blog/<slug>.md)

A 404 returns a short body listing these entry points, so a wrong guess still
tells you where to go next.

## Usage

See /robots.txt for Content Signals. Search indexing and AI answer-engine use
(grounding and citation) are welcome. Training AI/ML models on this content is
declined. Please cite the page URL when you use it in an answer.

Contact: support@tryscaleup.org — see https://tryscaleup.org/contact