# Accurate conversion tracking, without the complexity

We build tools that help Shopify merchants get reliable Google Ads data, helping them make smarter decisions about their ad spend.

## Built by marketers, for marketers

As former e-commerce marketers, we experienced firsthand the frustration of setting up and maintaining conversion tracking.

Manual GTM setups that took hours. Tracking that broke with every Shopify update. The constant worry about missing conversions and wasting ad spend.

We built ScaleUp to solve this. One app that handles everything automatically: pixel setup, Enhanced Conversions, deduplication, and ongoing maintenance.

**1. Identified the problem**: Tracking accuracy issues affecting thousands of stores

**2. Built the solution**: Automated tracking with Enhanced Conversions

**3. Made it accessible**: Free for all Shopify merchants

## Our Mission

Make accurate conversion tracking accessible to every Shopify merchant, regardless of technical skill.

## Our guiding principles

### Accuracy First
Bad data leads to bad decisions. We prioritize tracking accuracy above all else.

### Simplicity Wins
Complex tools create complexity. We handle the technical work so you don't have to.

### Transparency
We're open about how our tracking works and what data we collect.

## Meet the founder

**Jamie Scott** - Founder & CEO

Product leader with experience at top e-commerce platforms, specializing in integrations and developer tools. Jamie built ScaleUp after seeing too many merchants struggle with conversion tracking.

- Shopify Partner
- Google Partner

## Get in touch

Questions about ScaleUp? We'd love to hear from you.

- Email: support@tryscaleup.org
- Website: https://tryscaleup.org
- Shopify App Store: https://apps.shopify.com/scaleup-for-google-ads